A new skin research lab is established in Kao Japan’s institute of research. Research on skin structure begins.
Kao Japan is the first to discover and publish an academic paper about the effects of ceramide, a key component of skin’s natural moisture and its barrier function.
Kao Japan successfully develops the functional components of ceramide, and becomes the first to use them in skin care formulae.
Joint research with Japanese dermatologists begins. Research proves that skin care products with the functional components of ceramide can effectively improve dryness caused by the decline in the skin's moisturizing and barrier function.
Through a careful research on natural ingredients, Kao Japan
discovered that the leaves of the Eucalyptus plant vastly enhance skin's ability to produce ceramide.
A culmination of years of extensive research, Curél, the first skin care brand for sensitive skin in Japan, is born. A new body care series is launched.
Curél's facial care series is launched in Japan.
Curél's scalp & hair care series is launched in Japan.
Combining the latest dermatological science and technology, the hydrating and moisture-retaining ingredient with the function of ceramide* is developed and included in the moisture care products. The entire Curél product line is updated.
Curél's moisture care series is launched in Hong Kong.
Curél's moisture care series is launched in China.
Curél's moisture care series is launched in Singapore & Taiwan.