During your period, it’s normal to have days when you don’t feel like yourself.
Laurier is here to help shape a world that understands those days,
and makes space for your comfort.


“Comfort, Made Together”

Because you deserve comfort that meets you where you are.

Our Story

Periods.
Some days, you move through them with ease.
Other days, even the simplest things feel heavier.

Your mood shifts.
Your pace changes.
And the version of you that wakes up isn’t always the one you hoped for.

For nearly 50 years, Laurier has listened to women’s voices,
creating sanitary pads that bring comfort and peace of mind.
But there’s something else we’ve always cared deeply about:
building a supportive world around you.

A world that understands
every body is different,
every cycle is different,
and every period is different.

A world that responds when you reach for connection,
and respects when you need space.
A world that knows it’s okay if, on some days,
you don’t feel like yourself,
and on those days, it’s not you who needs to change.
It’s the world that should make room for your comfort.

That’s the kind of world Laurier believes in.
And by listening, learning, and showing up every day,
it’s the one we’ll keep building – together.

Comfort, Made Together

GLOBAL BRAND MOVIE

ACTION

Laurier is a menstrual care brand available in nine countries and regions.

Everything we do starts with listening to the voices of the people living in each community.

Along with creating products that deliver comfort and peace of mind, we work to foster understanding across genders and generations, and to ease worries and challenges around periods.

Here, we introduce some of the initiatives shaped by the voices of people in each region.

Kao Singapore Pte. Ltd.

  • Move, Flow, RECHARGE with Laurier

    Our yoga and gym sessions inspired women to move, sweat and feel empowered, because feeling sluggish during period shouldn’t stop them!

  • Create, Glow, Unwind with Laurier

    When it was time to slow down, our jelly ade candle workshop invited everyone to relax, get creative and find their calm – the perfect moment of self-care.

  • Mix, Match, Make It Yours with Laurier

    We turned comfort into creativity with our DIY furry charm event! Fans got hands-on crafting cute accessories and adding their own personal touch.

Kao Corporation

Kao Corporation

Kao Corporation

  • “Laurier in the Workplace”

    Just like toilet paper, Laurier provides sanitary pads in workplaces, so you can work with peace of mind, even when your period starts unexpectedly.

  • “Laurier in School”

    Similarly, Laurier also provides sanitary pads to schools, allowing students to continue their school day with confidence, even when their period starts unexpectedly.

  • Laurier’s Menarche Education: “What it means to grow up”

    Since Laurier’s launch in 1978, we have been providing educational materials and information to children, their guardians, and schools.

Kao Commercial (Shanghai) Co., Ltd.

Kao Commercial (Shanghai) Co., Ltd.

Kao Commercial (Shanghai) Co., Ltd.

  • Menarche Education Project: “Flower-Blossom”

    Since 2016, we have supported schoolgirls through free sanitary pads and educational sessions, helping them navigate their first period with confidence.

  • “Laurier Workplace Care Project​”

    Providing free sanitary pads in restrooms to reduce period embarrassment and inconvenience, creating a female-friendly workplace.

Kao (Hong Kong) Ltd.

Kao (Hong Kong) Ltd.

Kao (Hong Kong) Ltd.

  • School Program: “Laurier Stand with Girls”

    Laurier has continuously provided menstrual education and sanitary products to young girls, helping them to embrace their periods confidently.

  • Supporting sex education to help protect women

    Laurier contributes Kao products and monetary donation to ECSAF Sex Education Outreach Program every year to protect young girls from sexual abuse.

Kao (Taiwan) Corporation

Kao (Taiwan) Corporation

Kao (Taiwan) Corporation

  • Laurier Campus Partners:
    Campus Gender Equality Promotion

    Laurier engages with university campuses by partnering with influential college students to advocate for accurate menstrual knowledge, menstrual equity, and gender diversity, while jointly promoting a menstruation-friendly campus environment.

  • Menstrual Equality Project:
    Moon Care Pouch Program

    Laurier thoughtfully supports students at multiple schools by providing “Moon Care Pouch” and sanitary products to children in urgent need. The brand also promotes school-based health education and gender equality initiatives, actively advancing menstrual equity.

Kao Vietnam Co., Ltd.

Kao Vietnam Co., Ltd.

Kao Vietnam Co., Ltd.

  • Secondary Schools Support Program: “Lojiem”

    Empowering high school students entering puberty by helping them care for their body and mind and embrace self-love.

  • Menstrual health workshop in University

    Inviting doctors and psychologists to share menstrual health knowledge with university students, empowering them to embrace their periods confidently and care for both their body and mind.

  • Healthcare program with Medical organizations

    Through “Hanh Trinh Xanh - Nu Cuoi Hong,” Laurier works with medical organizations to provide medical visits about menstrual and reproductive health in underserved areas.

Kao Industrial (Thailand) Co., Ltd.

Kao Industrial (Thailand) Co., Ltd.

Kao Industrial (Thailand) Co., Ltd.

  • Laurier empower young girl with
    “Laurier Sis2Sis”

    For over 27 years, Laurier has invited doctors to provide knowledge about menstruation and proper sanitary pad usage to young girls. This helps them built confidence, embrace womanhood, and learn to love themselves.

Kao (Malaysia) Sdn. Bhd.

Kao (Malaysia) Sdn. Bhd.

Kao (Malaysia) Sdn. Bhd.

  • Laurier School Project: Yakinlah Menjadi Remaja

    Actively conducts health and hygiene education to raise awareness of the importance of personal health and hygiene among women.

  • Laurier Cares Movement:
    Unite To Uplift Women

    This initiative supports single mothers in building skills and confidence to create better futures, empowering them to grow as independent, tech-savvy micro-entrepreneurs.

  • Laurier Women Empowerment: Face of Future Leaders

    Engaged 30 female university students from diverse fields in an empowering workshop that fosters both confidence and capability, preparing them to step into the professional world with ease and assurance.

PT Kao Indonesia

PT Kao Indonesia

PT Kao Indonesia

  • Puberty and Reproduction Health Education:
    Laurier School to School

    Laurier provides educational materials for junior high school girls who have just started menstruating, helping them navigate the new experience with ease.

  • Ask dr. Laurier

    Laurier provides free consultations on menstrual and reproductive health through dr. Laurier (an OB-GYN) on our website and social media.

  • Surat Izin Menstruasi
    (Menstrual Leave Letter)

    Laurier conveyed important messages through large outdoor installations, encouraging women to take a rest during heavy flow days.

BRAND MOVIE

Hello, this is Laurier (60 sec)

Hello, this is Laurier (15 sec)

LOGO

Since its birth, Laurier has been symbolized by the laurel leaf. It represents our commitment to easing the worries and discomfort associated with menstruation and to empowering women to live with confidence.

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