Discover the secrets to having beautiful, healthy hair that shines all the way to the ends!
Penetrates deeply, even to the last 15cm of hair, to repair damage caused by chemical treatments and daily styling.
Transforms the last 15cm of your hair into smooth, bouncy hair.
*1 Shampoo and Conditioner are formulated with High Purity Honey & Shea Butter to provide deep care for your hair ends
Delivers moisture deep into hair core to enhance softness and prevent split ends and hair breakage.
Repairs damaged cuticles and seals in moisture to leave hair ultra smooth, even when wet or dry.
New Essential has the best blend of natural ingredients, High Purity Honey & Shea Butter.*1
What makes Shea Butter so special that it holds the secret to hair that is fully moisturized, even to the ends?
*1 Ingredients to repair and strengthen hair
- What exactly is Shea Butter made from?
- Shea Butter is a natural ingredient extracted from the ‘nuts of a Shea tree’. It is a moisturizing ingredient with 100% plant extracts.
- What is a ‘Shea tree’?
- A Shea tree is a woody plant which belongs to the Sapotaceae family, and indigenous to Africa. A Shea tree starts to blossom when it is 20 years old, after which it bears fruits about every three years. The fruits are very precious.
- What are the benefits of shea nuts, the ingredient of Shea Butter?
- People discovered that the ingredient extracted from the nuts of Shea tree has great moisturizing effects. In Africa, where the weather is dry, Shea Butter has been used for a long time, up till today, for its rich moisturizing and strong penetrative properties.
- Why is Shea Butter called ‘butter’?
- Shea Butter is just like butter, which is solid and hard at room temperature. However, when it is applied on human skin, it melts immediately due to our body warmth. That's why it is called ‘Shea Butter’.
- Why is Shea Butter good for hair?
- Shea Butter has exceptional abilities to penetrate and moisturize. It also provides hair with necessary moisture, and makes hair soft and sleek.
- Is Shea Butter indispensable?
- Shea Butter protects our hair and skin from dryness. Since it is made from plants, it is used in food as well. Shea Butter is used not only for moisturizing hair, but also as an ingredient in skin care and body cream.
