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ESSENTIAL

Repairing & Strengthening The Last 15cm of Hair is the Key to Damage Care

Repairing & Strengthening The Last 15cm of Hair
is the Key to Damage Care

New Improved Essential Damage Care repairs and strengthens even the most damaged last 15cm of hair.
Hair feels soft and tangle-free when shampooing, and ultra smooth after drying.

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SPECIAL

Nozomi's Kawaii Room

Nozomi's Kawaii Room
Popular Japanese model-actress-singer, Nozomi Sasaki is the new face for Essential Damage Care.
Read about her experience of using Essential. Get her tips on hair care and making yourself more kawaii!

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Hair & Makeup

Healthy, shiny hair is so easy to style!

So many ways to look great!
Learn how to create Kawaii Japanese hairstyles for different occasions.

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Special

S.O.S For Damaged Hair

Feel the Difference
Discover the difference new Essential makes to your hair!

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FASHION & HAIR STYLING

Up close with Essential's New Face

Get Her Look!
Get tips on how to achieve Nozomi Sasaki's hairstyle and makeup!

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TV COMMERCIAL & TALENT'S PROFILE

TV Commercial & Talent’s Profile

Essential's Kawaii ambassador, Nozomi Sasaki stars in this commercial.

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TV JINGLE

TV Jingle

The catchy jingle is sung by the talented Maia Hirasawa.

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