Based on the local consumer research, although expectations of the diaper are to be leakage-proof, mums seem to place greater importance on diapers that have good absorbency and does not lead to skin irritation.

A diaper with good breathability can reduce the chances of skin irritations such as diaper rash.
It is heartbreaking to see our baby's bottoms to be covered in red spots caused by diaper rash. We all hope to protect our precious babies from such painful situations.