Top of the page.
Singapore

東洋美髪研究所

  • ASIENCE - The Pursuit of Beautiful Asian Hair-
  • Hair Beautifying Research Centre / Report
  • Hair Beautifying Trivia

東洋美髪探求

 

ASIENCE - The Pursuit of Beautiful Asian Hair:Introducing the ASIENCE technology dedicated to the pursuit of beautiful Asian hair

  • The Inner Care concept that provides deep care for Asian hair
  • Rejuvenates hair from the core to improve its texture and appearance
  • Repairing hair surface and regaining its smooth touch

The Inner Care concept that provides deep care for Asian hair

Cross Section of Hair

After a comparison of the hair thickness of Asians and Caucasians (270 persons in total), we found that the average thickness of Asian hair is 76 microns while the average thickness of Caucasian hair is 52 microns, a difference of nearly 1.5 times.
Thicker Asian hair needs more nutrients, especially at the core.

ASIENCE knows Asian hair best.
ASIENCE’s Natural Asian Beauty Essence, a blend of five naturally derived Asian ingredients, is specially formulated to provide the nutrients and rejuvenate hair from the core. Hence, hair texture and appearance visibly improve.
Hair is so healthy and moisturized, it falls into place the way you want it.

Natural Asian Beauty Essence rejuvenates hair from the core:Pearl essence(Repair),Shell Ginger Leaf essence(Soften),Aloe essence(Protect),Camellia Oil essence(Moisturize),Korean Ginseng essence(Moisturize)

Rejuvenates hair from the core to improve its texture and appearance

Flash player is required to view this content. Please install the latest version.ASIENCE

When hair is damaged due to a lack of proper care, the protein in hair’s inner structure shrinks, creating hollows. As hair is hollowed out on the inside, it loses its intrinsic resilience and suppleness.

To restore hair suppleness, we focused on a repair ingredient, which is present in many naturally derived Asian ingredients.

Using a proprietary Hair Rejuvenation Technology, ASIENCE delivers the repair ingredient deep into the core of damaged and brittle hair. It plumps up the thinning inner structure and increases the strength of each hair strand.

ASIENCE rejuvenates hair from the core, improving its texture and appearance. Hair is so healthy and moisturized, it falls into place the way you want it.

Repairing hair surface and regaining its smooth touch

Depleted by external stress factors.Outermost surface of cuticle layer

18-MEA is a natural protective coat found on the hair surface to give hair its smooth touch.

Even though it accounts for less than 1% of the hair components, more than 90% of people will notice the dramatic difference in touch when it is absent.

18-MEA is extremely vulnerable to damage. In fact, over 80% can be lost in just one hair colouring process. Once depleted, 18-MEA cannot regenerate itself.

Hence, ASIENCE uses the MEA Hair Renewal Technology that restores the protective function of 18-MEA. Hair regains its smooth touch and shine.

ASIENCE restores the beauty of Asian hair.

Page Top

Copyright © Kao Corporation. All rights reserved.
Kao Group
Pages ends here.
Back to Top.