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Malaysia

2010.01.22 Start!

Asian Beauty 2010 Project

Launched in Japan. First-ever ASIENCE Campaign in seven Asian countries/regions!

Asian Beauty 2010 Project

Project1:Hair Diagnosis

The unprecedented hair diagnosis event that took Japan by storm is finally coming to Asia! This in-depth diagnosis will help more Asian women understand their hair better. Don't miss this opportunity to discover the unique qualities of Asian hair!

Flash Report! Event Information

January 23Taiwan (at selected WATSONS)
March 1Hong Kong
March 25 - 26Singapore
March 27 - 28Thailand
Mid AprilMalaysia
End of JuneChina

The hair diagnosis event was popular in Japan attracting huge crowds.

Sample Result : Average Caucasian 52 microns : Average Asian 76 microns

The hair diagnosis will measure the thickness of your hair, revealing the difference in thickness between Asian and Caucasian hair

Hair Diagnosis Event Caravan

Project2:ASIENCE Social Responsibility Activities

ASIENCE embraces its corporate social responsibility through the Asian Beauty 2010 Project. In partnership with The ACCU:Asia-Pacific Cultural Centre for UNESCO, a non-profit organization for Asian and the Pacific Regions, ASIENCE aims to create a positive impact on Asian societies through its promotion of Asian Beauty.

Social Contribution Activities at ASIENCE

Project3:Asian Beauties Take The Stage!

Comprising six talented artistes from Asian countries, this lovely team of Asian Beauties takes to the stage to express themselves through music. Watch out for their exciting performances as they go on tour in seven Asian countries.

The Asian Beauties

Project4:Asian Beauty-journalist Conference

Editors from leading beauty magazines and top beauty journalists from Asian countries were invited to the Kao Laboratory in Japan to experience the in-depth hair diagnosis. Look out for their magazine articles that explore the essence of ASIENCE.

Asian Beauty 2010 Project

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