As a result of measuring the hair thickness of Asians and Caucasians (270 people in total), we found that the average thickness of Asian hair is 76 microns while the average thickness of Caucasian hair is 52 microns, a difference of nearly 1.5 times. Thick Asian hair has a lot of fiber and other internal structures, and a cross section of the hair is nearly perfectly round. Because of this, Asian hair is beautifully supple and bouncy.
ASIENCE awakens the strong and supple hair that is unique to Asians by drawing out the power from the core with the Energy Care concept.
The Asian energy essence is the product of this energy concept.
It is a blend of five naturally derived ingredients that have been handed down in Asia since ancient times. It draws out the strength that improves from within, a young and vivacious beauty.
When the hair is damaged by colors and chemical treatment, the fiber in the internal structures of the hair shrinks, causing it to become hollow. When the hair is hollowed from the inside, it loses its intrinsic elasticity and the suppleness that is natural to Asian hair decreases.
In order to repair the suppleness, we focused on organic acid (a repair ingredient) which is present in many natural ingredients derived from Asia. Using a proprietary technology that penetrates to the core while cleansing ASIENCE causes the organic acid which plays an important role in the lives of all animals and plants, to penetrate to the core of damaged and brittle hair. It plumps out the thinning internal structures of the hair and increases the density of each strand of hair.
Awakening the function of the fiber in the internal structure of the hair, and drawing out from the core the beauty of strong and supple Asian hair.
18-MEA is an ingredient that protects the cuticles and is found on the surface of the hair. Even though it accounts for less than 1% of the ingredients in the hair, it controls the feel of the hair to a degree that more than 90% of people notice its absence or presence.
18-MEA is sensitive to damage to a degree that 80% can be lost with a single hair coloring process. Once it is lost, it is impossible to be self-regenerated. So, ASIENCE employs a technology that replenishes this protective coating-18-MEA.
Hair becomes smooth and shiny.
ASIENCE awakens the beauty you were born with.
